DO WE REALLY NEED TO PUT OUR ARTWORK ONLINE? : Paintbrush Alley


DO WE REALLY NEED TO PUT OUR ARTWORK ONLINE?

by Written by WAA Members on 02/10/16


PREPARING YOUR ARTWORK FOR DISPLAY IN THE WAA ARTIST GALLERY – DO WE REALLY NEED TO PUT OUR ARTWORK ONLINE?

The WAA web committee is in the process of developing criteria for submitting photos of your artwork on our website’s ARTIST GALLERY. I couldn’t help but wonder what research has been done about online fine art paintings. Do people actually purchase fine art online as opposed to purchasing from galleries and other brick-and-mortar stores?

I found an online article entitled, THE TRUTH ABOUT THE MURKY ONLINE ART MARKET, that had as its lead sentence, “Online art sales are on the rise.” The article went on to discuss the results of a recent joint study of online art-buying platforms (2014). Some of the key findings were:

  •      Among the 20-30 year olds surveyed who had purchased art online, 22% had never bought from a physical gallery or auction before…
  •      Almost 40% of individuals surveyed have bought art and collectibles through purely online click-and-buy platforms….
  •      Browsing online translates into sales with 55% of the frequent browsers online also being online art buyers….
  •      And, there was a high buyer satisfaction level with 65% of buyers already extremely or very happy with their online art buying experience.

(Excerpts taken from THE HISCOX ONLINE ART TRADE REPORT 2014)

 MY TAKE-AWAY: POST YOUR ARTWORK

I think the takeaway message for us is that it is worth the time to post our artwork on the web. You can find many pages on the web that tell you how to photograph your painting.

Good luck! Good painting!

Charlotte Ranz, WAA webmaster

webmaster@waterwayart.org